Make something worth stopping for.

What belongs here

We welcome work with a clear point of view and a real destination: software, portfolios, art, photography, books, newsletters, events, independent brands, legal physical products, educational and open-source work, community projects, and thoughtful creative experiments.

Commercial work is welcome when it is honest, useful, and appropriate for a general audience. We care more about the quality and care of the work than the size of the organisation behind it.

Start with a clear promise

Your image, title, description, and destination should tell the same story. A visitor should know what they will get before they click, and the destination should deliver that promise without a surprise redirect, forced sign-up, or broken page.

• Use plain language and one primary idea.
• Make the destination usable on a narrow screen and with ordinary keyboard navigation.
• Keep claims accurate, current, and supportable.
• Disclose sponsorships, affiliate relationships, incentives, and material connections where they affect how the message is understood.

Creative standards

Creative must be legible, original or properly licensed, and accurately represent its destination. We look for a clear focal point, enough contrast to read, and an image that still works when reduced to the wall’s card size.

We reject flashing imagery, fake controls or alerts, misleading timers, dominant QR codes, damaged assets, dense legal copy, deceptive before-and-after claims, and designs that imitate Paid Wall’s interface. Avoid tiny type, unexplained acronyms, or visual noise that asks the visitor to work too hard.

What we do not publish

Do not submit:

• Explicit sexual content, sexual exploitation, or content involving minors in a sexual context.
• Hate, harassment, threats, doxxing, targeted abuse, or dehumanising content.
• Illegal goods or services, weapons, controlled substances, tobacco, or unlicensed gambling.
• Malware, phishing, credential harvesting, forced downloads, deceptive redirects, or impersonation.
• Counterfeit goods, stolen work, infringement, privacy violations, or unauthorised use of a person’s likeness.
• Deceptive financial, medical, health, safety, environmental, or performance claims.
• Shocking violence, graphic injury, exploitative tragedy, or content unsuitable for a general audience.
• Bulk-generated, repetitive, or low-effort spam submitted at scale.

Rights and permissions

You must have the rights needed to upload and publish every image, word, logo, recording, name, and likeness in your submission. If you use someone else’s work, obtain a licence that covers this use. If a person is recognisable, consider whether you need their permission and whether the destination makes a claim about them.

We may ask for evidence of permission, attribution, product safety, or claim substantiation. A review is not a legal clearance and does not transfer responsibility for rights or compliance from you to Paid Wall.

AI-assisted creative

AI-assisted work is welcome when it meets the same visual quality bar, does not impersonate a real person or infringe intellectual property, and is not low-effort bulk spam. You are responsible for the tool’s licence terms, training-data restrictions where relevant, and any disclosure required by the work or destination.

Disclose AI assistance when the work, its source material, or applicable rules require it. Do not present generated people, testimonials, results, documents, or evidence as real when they are not.

Review and enforcement

We accept only high-quality submissions and reserve the right to accept, request changes to, decline, pause, or remove any publication at our sole discretion. A reviewer may ask for a clearer destination, stronger creative, proof of rights, or more accurate claims.

Landing pages must use HTTPS where required, work reliably, and match the reviewed creative. A public report starts a review; it does not automatically remove a placement. If you believe something violates these guidelines, contact support@paid-wall.test with the placement URL and the specific concern.